Thursday, 15 March 2012

MA- Draft Evaluation1- In what ways does your media product use, challenge or develop forms and conventions of real media products?

Goodwin said that there are 3 main types of music video;
Narrative- where the lyric of the song directly relate to what we see on screen
Performance- where the artist or band are performing in the video, although it doesn't always have to be the actual artist it could be actors, an example of this is Nickleback-Rockstar 
Concept- where the video doesn't relate to the lyrics

There are several common conventions in music videos;

  • Main focus is the artist or band
  • There is fast paced editing
  • Part of the video is cut to the beat of the track
  • Contains one of the three types of music video, having more than one type is very common
  • Lip-syncing used in part or all of video
  • Shot variation
  • Variety of locations
  • Linear concept
  • Non- linear concept
  • Layering
  • Special effects
  • Titles
  • Props
  • Diagetic intro
  • Bright/ artificial lighting
  • Heterosexual relationship portrayed as normative
  • Sexual theme
  • Male and/or Female gaze
  • Dancing/ Choreography
  • Costumes
  • Glamour
Genre specific conventions pop/boyband;
  • Lead member is focused on
  • Clothing that is modern/ on trend * say how old clothing 1990s has changed from new boyband 2012. (more trendy
  • Clothing of each member that all ties in together
  • Choreography ranging from simple to complex
  • Locations used usually a mix of studio and outside locations such as cliff tops, rivers, parks.
  • Black and white shots combined with colour to create effects or show a change in time eg past and present
  • The use of a female as a love interest
  • Expensive cars
  • Having texts in the shots- this could be the lyrics as they are being sung. eg Rhianna-You da one
  • Water is often used to give a soft feel to the videos, and to appeal to females

The conventions we used in our video
  • In our video we used the conventions of lip-syncing. We have lip-syncing in nearly all of our performance shots. 
  • We also used props in our video, we used a bouquet a pink flowers, a bottle of whiskey and an Iphone to name a few. 
  • We used a heterosexual relationship in our video between the boy and girl in the narrative side of our video. We showed the relationship by having them with their arms around each other and trying to signify that they lived together. 
  • We also used a combination of black and white shots and colour shots to signify a difference in time, for the flashbacks we used an effect called vignette where the outer edge of the frame is blurred and we took the blurred colour to black and white to the the only colour was focused right on the centre of the frame were the couple is.
  •  We also took the convention of modern clothing, we asked the boys to wear relatively plain clothing, mostly dark colours such as grey and brown. we took our clothing ideas from current bands eg jls, one direction.
  • Shot variation, we used the Ilkley Moor, the River Wharfe, a house, the cemetery, the park
  • We used layering and special effect in our video. 
  • We have one singer playing the lead.
  • We included a small diagetic introduction- a shot of Charlie look at a picture of Sophie on his Iphone.
Some of the conventions we couldn't use such as high key lighting as we don't have access to that type of equipment. Also the use of expensive cars as our budget was practically non existent.
Other conventions we challenged was fast paced editing, we have keep our editing slower than some because we want it to reflect the mood of the song, the song itself is slow and about a broken relationship. We also did not use any choreography because we didn't feel it would fit with the song. We didn't place any text in the video as we felt it may cheapen to look of our product.

Digipaks are a paperboard case that allows space for a CD (in a plastic tray) and an information booklet about the artist or the tracks.They are used because a number of images and text can be printed onto every panel which is perfect for a special edition CD or DVD.  A digipak is a recyclable form a cd packaging. Digipaks are not as common as jewel case. A digipak consists of;

  • Front panel
  • Back panel
  • 2 inner panels
  • spine
Common conventions of Digipak

The front cover of the digipaks can contain;
  • Artist shot
  • Name and Album name
  • Sticker showing DVD bonus
  • Sticker showing leading singles contained- these are used to get the audiences attention and highlight what is on the digipak.
Back Cover;
  • Track listings and timings
  • Bar code
  • QR Code
  • Website URL
  • Logos eg production and record company
The advantages of a Digipak;
  • Recyclable as its made from card
  • Lower in weight so reduces distribution
  • Thinner cases- can fit more on the shelve
  • Some resemblance to a LP
  • More collectible than a jewel case
Other features;
  • Spine- small details such as catalogue number this can either be a different colour or image to other panels or the picture front the front or back can be continued over the spine
  • Inside design
  • Removable lyrics sheet
  • Distinct colour scheme
Some existing digipaks are very simple for example Take That- Beautiful World whereas others are a lot more complex.

The example we used in our digipak;
  • Including a image of the band and making in the focal point of the front.
  • Have the relationship bewteen the front and back cover- we used the same pose for the boys but took it front the back.
  • Sticker
  • Logos
  • Social Networking images
  • Track listing and times
  • Production company URL
  • Relationship between front and back panel.
Magazine Ad
Our target audience is 15-24 females, a secondary audience is an older audience of 25-35 because the they would of been 15-245 when the NSYNC track was released. Another secondary audience could be gay males of the same age.
It is possible for us to use slightly different adverts to appeal to a slightly different audience for example for a younger audience who read magazines such as 'Sugar' we could use larger texts and have more focus on cute and happy pictures of the boy band whereas for a older female or gay male audience who would read 'more' or 'heat' we could use slightly more seductive pictures of our boy band.
Conventions used in our Mag Ad.
  • Artist name
  • Album name
  • Release date
  • Production company url
  • Image of band
  • Small amount of text
  • Font variation

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