Friday, 25 November 2011

ALL- Week 11- Podcast New Media and Industry

ALL- Sample Footage

On monday we filmed a sample scene in order to help the class and our media teacher develop more of an understanding towards our music video idea. In order to film the sample scene we used Harry Knight and Sophie Dixon, as our couple and Harry was the main lead of the band. We filmed the scenes for the first 3 verses of our song Gone, mainly for us to see if our idea would work and for the audience feedback. 

After we gained the feedback we understood that we need to make a few changes, such as having a seperate couple boy and girl to show the narrative and just have the boyband in the performance side, instead of having the male lead member playing the narrative aswel. We also learnt that for the performance side we should have a different location for example some where like the moors which was used as part of the Backstreet Boys video from last years A2 group. 

Thursday, 24 November 2011

Tuesday, 22 November 2011

All- Codes and Conventions of Magazine Ads

All – Codes and Conventions of Magazine Adverts

The main Common Code and Conventions are:
  • Artists Name (in large font)
  • Album Name (usually the same size font as the artist name)
  • Album Cover
  • Bold writing
  • Web Address of artist, record labels and ticket retailer
  • Colours compliment each other
  • Twitter, Facebook and Youtube pages
  • Tour dates (if any)
  • Record Labels
  • Says the format it is available in - CD and download
  • Font Variation, framing and colour
  • Theme of the artist - fits with the lyrics and albums
  • Information about the album (usually says "Including" followed by the singles released from the album)
  • QR Codes
  • Introductory sentence to grab the audience's attention 'the wait is finally over...'
  • Thumbnails
  • Photo of the CD/Product/Merchandise
  • Format (CD, CD + DVD, CD + Vinyl or Digital)
  • Either release date, out now or pre-order
Other conventions we found as a group
  • Album artwork is included in the advert (all)
  • Says 'new album' on the ad (3/6)
  • Tour dates (2/6)
  • Release date (all)
  • Social media links - twitter/ facebook (no longer myspace for newer releases)
  • Tickets website (2/6)
  • Artist website (all)
  • Artist name positioned top, central on the page (5/6)
  • Tour sponsor advert and website (1/6)
  • Phone number for ticket (1/6)
  • Name of hit single included in the album (2/6)
  • Image of the band (3/6)
  • Thumbnails of the album (1/6)

Monday, 21 November 2011

MA- Re-pitch

On Friday we had to re-pitch our coursework idea and show any changes we have made and how we have developed our idea. My group chose to do a power point to go along with our pitch.

We have changed slightly from when Ellie pitched her idea. The idea goes as follows.

We are using the song 'Gone' by band 'NSYNC. Our cast will be 4/5 boys around the age of 17. We are still unsure of the number as we still have yet to finalise our boy band. We will also be using a girl around the same age for the role of 'Girlfriend'. We are planning to use one member of the band as the lead and the girl will play his girlfriend.

Our idea is that the boy is remembering his time with the girl. They were in love and he is singing about the happy times they had together. Our idea is to have the present day and also have flashbacks of when the couple were together as if the boy is remembering them in his head. We are wanting to start the video with a shot of loads of pictures of the couple together. We have chosen a few scenes to try and keep the video interesting. The locations we are going to use are; 

a house- this would be the main location. We are going to film most of the scenes of the lead boy lip-syncing and a few of the flashbacks. Also the group performances.

the park- we will use this for a flashback of the couple walking through the park holding hands.

a restaurant (possibly)- this is another flashback idea This is not set in stone as we are not sure if we will be able to have access to one when we are wanting to film. 

For the ending we want to shock the audience a little bit by showing that the girl has actually died. We needed to find a way of suggesting this without showing her dead body. We have decided that there are a few ways we could show the audience that she is dead. One could be having the lead boy laying flowers on a grave stone. Another could be him carrying an urn an scattering the ashes somewhere. Another could be him opening an invitation to a funeral/wake. We need to decide which one of these will look better.

When we pitched this to the class we think they liked our idea and gave us some positive feedback, saying it was good and they liked the ending. They also gave us some more flashback ideas such as using a flashback of the girlfriend cooking him a romantic meal and then cutting to a shot of him eating alone. Another idea was to have him sat watching telly and then the light bulb to go out- this could be seen as a metaphor that she was the 'light of his life'.

The next step is for us to film some sample footage nd get some audience feedback on that.

Thursday, 17 November 2011

MA- Intro to Digipak

Today we looked at digipaks. We started of by thinking what could be in a digipaks and we then went on to looking at examples of existing digipaks. We then went onto making a list of the main things that are included in a digipak. This will be useful for when we are designing our own digipak.

How a digipack differs from a CD.

  • Made out of card
  • 2 trays
  • Sleeves
  • 4 basic panels
The front cover of the digipaks can contain;
  • Artist shot
  • Name and Album name
  • Sticker showing DVD bonus
  • Sticker showing leading singles contained
Back Cover;
  • Track listings and timings
  • Bar code
  • QR Code
  • Website URL
  • Logos eg production and record company
The advantages of a Digipak;
  • Recyclable as its made from card
  • Lower in weight so reduces distribution
  • Thinner cases- can fit more on the shelve
  • Some resemblance to a LP
  • More collectible than a jewel case
Other features;
  • Spine- small details such as catalogue number
  • Inside design
  • Removable lyrics sheet.

Tuesday, 15 November 2011

MA- Director Case Study

Anton Corbijn (Official Site) ( born 20 May 1955) is a Dutch photographer, music video and film director. He is the creative director behind the visual output of Depeche Mode and, having handled the principal promotion and sleeve photography for both for more than a decade. Some of his works include music videos for Depeche Mode's "Enjoy the Silence" (1990) and Nirvana's "Heart-Shaped Box" (1993), as well as the Ian Curtis biopic ControlGeorge Clooney's The American and the A Most Wanted Man based on John le Carré's 2008 novel of the same name (announced 2011).


One of his photographs
Corbijn has photographed Joy DivisionDepeche ModeU2David BowiePeter HammillMiles DavisBjörkCaptain BeefheartKim WildeRobert de NiroStephen HawkingElvis CostelloSiouxsie and the BansheesMorrisseyClint EastwoodRoxette and Herbert Grönemeyer, amongst others. He is famous for his work in black and white. 

Coldplay – Viva la Vida
Herbert Grönemeyer – Leb in Meiner Welt
Depeche Mode – Suffer Well
Coldplay – Talk
The Killers – All These Things That I've Done
Travis – Re-Offender
Herbert Grönemeyer – Zum Meer
U2 – Electrical Storm
Herbert Grönemeyer – Mensch
Joseph Arthur – In the Sun
Joseph Arthur – Chemical
Mercury Rev – Goddess on a Highway
Mercury Rev – Opus 40
Roxette – Stars
Roxette – Salvation
Herbert Grönemeyer – Bleibt Alles Anders
Herbert Grönemeyer – Fanatisch
Depeche Mode – It’s No Good
U2 – Please
Depeche Mode – Useless
Metallica – Hero of the Day
Metallica – Mama Said
Depeche Mode – Barrel of a Gun
Bryan Adams – Have You Ever Really Loved A Woman? (Much Music Award Winner & MTV Award Nominee)
Red Hot Chili Peppers – My Friend
Rollins Band – Liar (MTV Award Nominee)
Johnny Cash – Delia’s Gone
Naomi Campbell – Love & Tears
Grant Lee Buffalo – Mockingbirds
Nirvana – Heart Shaped Box (MTV Award Winner)
Depeche Mode – In Your Room
Depeche Mode – Condemnation
Depeche Mode – Walking in my Shoes
Depeche Mode – I Feel You (MTV Award Nominee)
Danzig – Dirty Black Summer
Bryan Adams – Do I Have To Say The Word?
U2 – One
Nick Cave – Straight To You
Rainbirds – Two Faces
Banderas – May This Be Your Last Sorrow
Garland Jeffreys – Hail Hail Rock’n Roll
Ian McCulloch – Lover Lover Lover
Herbert Grönemeyer – Marie
Depeche Mode – Enjoy the Silence
Depeche Mode – Policy of Truth
Danzig – Killer Wolf
Depeche Mode – Halo
Depeche Mode – World In My Eyes
Front 242 – Tragedy For You
Rainbirds – Sea of Time
Depeche Mode – Personal Jesus
Rainbirds – White City of Light
Ian McCulloch – Faith and Healing
Joy Division – Atmosphere
Rainbirds – Blueprint
Joni Mitchell & Peter Gabriel – My Secret Place
Front 242 – Headhunter
Echo and The Bunnymen – The Game
Depeche Mode – Strangelove
Echo and The Bunnymen – Lips Like Sugar
Depeche Mode – Never Let Me Down Again
Depeche Mode – Behind the Wheel
Echo and The Bunnymen – Bedbugs & Ballyhoo
Golden Earring – Quiet Eyes
Depeche Mode – A Question of Time
Echo and The Bunnymen – Bring on the Dancing Horses
David Sylvian – The Ink in the Well
Echo and The Bunnymen – Seven Seas
David Sylvian – Red Guitar
Propaganda – Dr. Mabuse
Palais Schaumburg – Hockey
Art of Noise – Beatbox

Corbijn has also done some Long Form videos;
2007- Herbert Grönemeyer-12 Tour, Live DVD
2002- Depeche Mode – One Night in Paris ( Best DVD award)
1993- Depeche Mode- Devotional (Grammy Award Nominee)
1991- Depeche Mode- Strange Too
1988- Depeche Mode- Strange
Corbijn began his music video directing career when Palais Schaumburg asked him to direct a video. After seeing the resulting video for Hockey, the band Propaganda had Corbijn direct Dr. Mabuse. After that he directed videos for David Sylvian, Simple Minds, Echo & the Bunnymen, Golden Earring, Front 242,Depeche Mode, Roxette and U2.According to his last video was in 2008.

His first video in color was made for Depeche Mode in early 1990 for their single "Enjoy The Silence".
Corbijn is famous for his work in black and white.

Monday, 14 November 2011

MA- Treatment

Treatment   [Note the grammar of this has been altered during uploading]

Thursday, 10 November 2011

EF- Director Spike Jones

EF- Director Case Study : Spike Jonze

Spike Jonze was born on October 22nd in 1969, he is an American director, producer and actor. Over the years his work has included directing media such as Music Video, Commercials,Film and Television. He has also co-founded Directors Label with film makers and directors Chris Cunningham & Michel Gondry. Jonze is best known for his collaborations with writer Charlie Kaufman, which included the film "Being John Malkovich" in 1999, this gave him the nomination for Academy Award For Best Director.
Jones is also known for the 2002 film Adaptation and direction of the 2009 film "Where The Wild Things Are" which became Jonze most anticipated film to date and gained a place on the end of year top ten list, he also directed the film." Adaptation" all these films and many more were nominated or won Oscars and Golden Globes.

In 2002 Jonze was the co-creator and executive producer of MTV'S Jackass The Movie. Aswel as directing or producing films Jonze has also acted in the film " Three Kings" along side Hollywood known actors such as George Clooney, Mark Wahlberg & Ice Cube which was directed by his friend David O.Russell in 1999.

Jonze's born Adam Spiegel, is also well known for his directing collaborations in Music Videos for the Beastie Boys which included "Sabotage" in 1994, "Ricky's Theme in 1994", "Sure Shot in 1994" & "Time For Livin in 1993", Weezer which included the videos for "Buddy Holly in 1993", "Islands in the sun in 2002", & Bjork which included video for "Its oh so quiet" in 1995. Jonze has also directed the video " Its all about the Benjamin's" for music Icon P.Diddy or at the time the video was made Puff Daddy in 1997.

More recently Jonze's directed the video for Jay Z & Kanye West's video for their collaboration "Otis" this year, aswel as another Beastie Boys video " Don't play no game that I cant win".

Since 2007 Jonze has been the creative director at, this is an online television network supplied by vice and funded by MTV. In July of 2009 Jonze gained the rights to make a film version of Shane Jones novel " Light Boxers", however in 2010 Shane Jones in a magazine article claimed the film option had been dropped.

Music Videos Spike Jonze has been involved in - Source Wikipedia

Year Song Artist Notes
1992 "High in High School" Chainsaw Kittens
"100%" Sonic Youth
1993 "Cannonball" The Breeders Co-directed by Kim Gordon
Produced by Steve Reiss
"Country at War" X
"Daughters of the Kaos" Luscious Jackson
"Hang On" Teenage Fanclub
"Time for Livin'" Beastie Boys
1994 "All About Eve" Marxman
"Buddy Holly" Weezer
"Ditch Digger" Rocket from the Crypt
"Divine Hammer" The Breeders
"Feel the Pain" Dinosaur Jr.
"I Can't Stop Smiling" Velocity Girl
"If I Only Had a Brain" MC 900 Ft. Jesus
"Old Timer" that dog.
"Ricky's Theme" Beastie Boys
"Sabotage" Also writer
"Sure Shot"
"Undone - The Sweater Song" Weezer
1995 "California" Wax
"Car Song" Elastica
"Crush with Eyeliner" R.E.M.
"Freedom of '76" Ween
"It's Oh So Quiet" Björk
"The Diamond Sea" Sonic Youth
"Who Is Next?" Wax
1996 "Drop" The Pharcyde
1997 "Da Funk" Daft Punk
"Electrolite" R.E.M.
"Elektrobank" The Chemical Brothers
"It's All About the Benjamins" (Rock Remix) Puff Daddy
"Liberty Calls" Mike Watt
"Shady Lane" Pavement
"Sky's the Limit" The Notorious B.I.G.
1998 "Home" Sean Lennon
"Praise You" Fatboy Slim A Torrance Public Film Production
"Root Down" version 2 Beastie Boys
2000 "Weapon of Choice" Fatboy Slim
"What's Up, Fatlip?" Fatlip
"Wonderboy" Tenacious D As Marcus Von Bueler
2002 "Island in the Sun" (version 2) Weezer
"Guess I'm Doing Fine" Beck
"It's in Our Hands" Björk
2003 "Big Brat" Phantom Planet
2004 "Get Back" Ludacris
"Y Control" Yeah Yeah Yeahs
2005 "Triumph of a Heart" Björk
2008 "Flashing Lights" Kanye West Co-directed with West
2009 "Heaven" UNKLE Co-directed with Ty Evans
"25" AsDSSka Co-directed with Crysal Moselle
2010 "Drunk Girls" LCD Soundsystem Co-directed with James Murphy
"The Suburbs" Arcade Fire
2011 "Don't Play No Game That I Can't Win" Beastie Boys
"Otis" Jay-Z & Kanye West

Some Other Films Of Spike Jonze : Source Wikipedia

Year Film Role
1993 Mi Vida Loca Actor
1996 Pig!
1997 The Game
Free Tibet Cinematographer
1999 Three Kings Actor
2001 Human Nature Producer
Keep Your Eyes Open Actor
2002 Jackass: The Movie Producer, Featured
2006 Jackass: Number Two Producer, Featured
The Fall
2008 Synecdoche, New York Producer
Heavy Metal in Baghdad
2009 The 1 Second Film Producer, Appearing
2010 Jackass 3D Producer, Appearing
Higglety Pigglety Pop! or There Must Be More to Life Producer, Appearing
2011 Moneyball Actor

Wednesday, 9 November 2011

MA- 'NSYNC Record Label

Jive Records 1981-2011 is the label responsible for 'NSYNC.

Label History
Jive Records was a record label based in New York City, operating under RCA Music Group. Jive was primarily known for a string of successes with hip hop artists in the 1980s, and in teen pop and boy bands in the late 1990s. Jive operated as an independently managed label until 2002 when Bertelsmann Music Group acquired the remainder of Zomba for US $2.74 billion, which was at the time the largest-ever acquisition of an independent label with major-label distribution. Zomba, Jive's parent company, was formed in the mid seventies as a publishing and management company on Willesden Street in London. 
As the 1980s drew to a close, Jive went on to sign a plethora of hip-hop acts, including Too $hort and Schoolly D. By the early nineties, Jive had become a premiere label in the genre of hip-hop, thanks to the success of acts such as Whodini, DJ Jazzy Jeff & The Fresh PrinceE-40A Tribe Called QuestKRS-One/Boogie Down Productions, and R&B acts R. Kelly and Aaliyah.
By the late 1990s, despite its reputation for dealing heavily in hip-hop, Jive signed pop acts Backstreet Boys'N Sync, and Britney Spears—all of whom achieved massive success as the 2000s dawned, and would become the three best-selling acts in the label's history. The company was later restructured with some Jive artists moving to a restructured Epic Records, while others stayed with Jive as it moved under the RCA Music Group. On October 7, 2011, it was announced that Jive, along with Arista and J Records would be shuttered. All artists on those labels were moved to RCA Records.