Saturday, 10 September 2011

Video Deconstruction Ed Sheeran- You need me

You Need Me, I Dont Need You

Artist: Ed Sheeran
Song: You need me, I dont need you
Album: +
Director: Not found
Genre: Hip-hop/ Soul
Audience: 15-24

"You Need Me, I Don't Need You", or "You Need Me", is a song by British singer-songwriter Ed Sheeran. It was released as the second single lifted from the debut studio album + and was released on 26 August 2011 in the United Kingdom. This song was appeared on BBC Radio 1's 'Hottest Records in the World'.

1. This video is shot in black and white. I think this could of been done to make the video seem like a classic and memorable. Black and white is associated with old but it is also associated with being well known or a "golden oldie" which is what you would want if you were a music artist.
The black and white video I've found is common in R&B videos i have already deconstructed one black and white video; Beyonce Single Ladies. I think doing a video in black and white makes the artist seem more 'real' and less like a star. Although this could not be the preferred reading because Sheeran is a very new artist. Also the black and white gives the film a cool edge.

2. The video consists mainly of a sequence of shots of a young black man doing sign-language in time to the words.This is an original idea as i haven't seen anything like that before. Their are CU of the mans hands when he is signing and long shots of him. These shots are against a white background of a studio. This is another common video convention in the R&B/Pop world. Another example is Cheryl Cole. When the lyrics are words that a hard to sign or adjectives a picture of said object is shown on screen.
Other shots are of different dances suchs as 'street' and ballet. Street is closely linked to R&B where as ballet is the opposit. This plays against the stereotype of classical dance and urban music not working together

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