Wednesday, 14 September 2011

Video Deconstruction Bruno Mars- Lazy Song


Artist: Bruno Mars
Song: The Lazy Song
Album: Doo-Wops and Hooligans
Year: 2011
Director: Cameron Duddy & Bruno
Genre: Pop/ R&B
Audience: 15-24

"The Lazy Song" is a song by American singer-songwriter Bruno Mars from his debut studio album, Doo-Wops & Hooligans. It was released as the third single from the album on February 15, 2011. "The Lazy Song" displays influences of reggae and Hawaiian music. The song went to number one in the United Kingdom, becoming his fourth number one single in under a year in Great Britain after "Nothin' on You", "Just the Way You Are" and "Grenade". - Wikipedia

1. Lazy song is one continuous, uninterrupted take. This isnt that common for mainstream artists but one reason for Bruno choosing to do this may be that he wants to seem more raw and less like a polished artist who is being directed by a record company. Many artist do things with their videos such a shaky camera to tryr and get their fans to think they are more 'urban' also that they are more like a 'normal' person rather then a glossy professional. Green Day also did this in the video for Redundant.

2. The video is set in bedroom, this ties into the lyrics "i just wanna lay in my bed". Bruno and the dance group where matching check shirts and sunglasses. The bedroom is meant to be a boys bedroom, we can depict this from the skateboard and the guitar also the plain colours. This video is meant to be jokey, it really is appealing to teenagers, it is called the lazy song and teenagers are known for being lazy. The fact they are wearing masks and a man makes a cameo dressed up as a a woman, i think this could be Bruno's mum as he kicks her out just like a teenager would do.

3. The video features Bruno and a dance group from America called the Proreotics. They were monkey masks, this is done in reference to Bruno being known for looking like a monkey. They also were black sunglasses as this is their trade-mark and what they are known for. The camera is just set on a tripod and Bruno and the Proreotics do choreography, a lot of this is very together and in-sync. Their is some sexualisation in the video. At one point (2.35) Bruno and the group pull their trousers down and thrust towards the camera.

4. I think this video is good because it is original and appeal to my age group. This means it has done a good job at attracting a teenage audience.

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