Saturday, 31 March 2012

All- Inside Digipak

Here are the first ideas for the inside panels of the digipak. We plan to get feedback on these and then improve on images.

Thursday, 29 March 2012

ALL- Rough cut 2

This is our second rough cut. In this one wee have changed the performance footage over to the new boy band line up.

Thursday, 15 March 2012

Eval 4

How did you use new media technologies in the construction, research and planning and evaluation stages?

During the research and planning i used different internet based sites such as blogger and scribd. Blogger is the site we have used to present this years and last years coursework. There are many different tools available to use on blogger. I have used ones such as 
  • Links lists
  • Hyperlinks
  • Polls
  • RSS Feeds
  • MP3s and Podcasts embedded
Things like the poll allowed me get some basic audience feedback when choosing the song
(show screengrabs on how to make gadgets)

Photoshop was used when creating our digipak and magazine adverts. It is used to change and add features such as text.
(Show uneditied picture then change to edited and say how this was done)

Do the same for magazine advert

Final Cut
Final cut express is a non-linear video editing application created by Apple Inc. It is designed for advanced editing of digital video as well as high-definition video, which is used by many amateur and professional videographers. Last year we used imovie to construct our videos and final cut gave us the ability to do more things. 
(Add picture of final cut screen)
I used final cut to edit my video. Also to split clips, and effects such as desaturate- which is changing it to black and white or vignette (shot of vignette being used) which we used.

In the evaluation stage I used all of the tools I previously used to the research and planning and construction stage. 

Eval 3

What have you learnt from audience feedback?

N'sync were an American boy band who were formed in Orlando, Florida in 1995. The group consisted of 5 male members  JC Chasez,Justin TimberlakeLance BassJoey Fatone, & Chris Kirkpatrick. They split in 2002. At this time they had fans ranging from 10-30 but their primary target audience is 15-24 females. Currently the age of the band members range from 31-40. A secondary audience would be people ranging from 25-34 as they would ave been that primary target audience at the time of the song. Another secondary audience could be a gay male audience as they boy band is relatively attractive so appeal to a male audience.

We gathered our feedback in numerous ways;

  1. Interviewing our class after watching the video- this was very helpful as unlike when we got feedback from other students the media students could give us feedback that they knew would be achievable as we are all working with he same equipment and have the same budget.
  2. Feedback from our media teacher- this we found the most helpful as he knew has a deep knowledge of music videos and what looks good and able to give us really detailed feedback rather than 'it was good'
  3. Posting on youtube and getting comments- this was good as we could get people not exclusively from Ilkley Grammar to give their views.
  4. We also used sites such as facebook for feedback on our digipak pictures. 
For our magazine advert we simply asked people and wrote down their feedback. 

MA- Draft Evaluation 2

How effective is the combination of your main media product and ancillary texts? 

Our brief was to create a promotion package for the release of an album, including a music promo video, together with a cover for its release as part of an album digipak and a magazine advertisement for the digipak.
It is important to note that in many cases not all digipaks and magazine adverts directly link to just one music video. This is because a digipak has many songs on it and therefore has to link to them all and the magazine advert is there to promote the digipak so also will not just tie into one specific video. 
Although this is slightly different for us as we have only created one video and used the shots taken separately for our digipak. Also some digipak/albums have more then one video for the same song an example of this would be U2. 
Another reason for why all 3 texts are more tightly linked would be that in real life example the artwork or shoots for the digipak and magazine advert would be out sourced to separate advertising companies.

A real example of a company that would produce our music video would be.                                                                                                   

In our own work we have some aspects that tie them together;

  • The locations used in the mag and digipak are the same as the video
  • Titles of Digipak and Mag Ad link together - "New Generation" 
  • Same front in mag ad and digipak
  • Layering is used in digipak and video
  • Boy band present in all 3 texts
  • The boyband wearing the same clothes in all 3 texts
  • Digipak is in black and white, where as the mag ad will be in colour 
  • The narrative is not included in the mag ad
  • Style of the font used for digipak and mag ad are not the same 
  • Black font colour on the Digipak and White on the mad ad
  • some of the locations are different 

MA- Draft Evaluation1- In what ways does your media product use, challenge or develop forms and conventions of real media products?

Goodwin said that there are 3 main types of music video;
Narrative- where the lyric of the song directly relate to what we see on screen
Performance- where the artist or band are performing in the video, although it doesn't always have to be the actual artist it could be actors, an example of this is Nickleback-Rockstar 
Concept- where the video doesn't relate to the lyrics

There are several common conventions in music videos;

  • Main focus is the artist or band
  • There is fast paced editing
  • Part of the video is cut to the beat of the track
  • Contains one of the three types of music video, having more than one type is very common
  • Lip-syncing used in part or all of video
  • Shot variation
  • Variety of locations
  • Linear concept
  • Non- linear concept
  • Layering
  • Special effects
  • Titles
  • Props
  • Diagetic intro
  • Bright/ artificial lighting
  • Heterosexual relationship portrayed as normative
  • Sexual theme
  • Male and/or Female gaze
  • Dancing/ Choreography
  • Costumes
  • Glamour
Genre specific conventions pop/boyband;
  • Lead member is focused on
  • Clothing that is modern/ on trend * say how old clothing 1990s has changed from new boyband 2012. (more trendy
  • Clothing of each member that all ties in together
  • Choreography ranging from simple to complex
  • Locations used usually a mix of studio and outside locations such as cliff tops, rivers, parks.
  • Black and white shots combined with colour to create effects or show a change in time eg past and present
  • The use of a female as a love interest
  • Expensive cars
  • Having texts in the shots- this could be the lyrics as they are being sung. eg Rhianna-You da one
  • Water is often used to give a soft feel to the videos, and to appeal to females

The conventions we used in our video
  • In our video we used the conventions of lip-syncing. We have lip-syncing in nearly all of our performance shots. 
  • We also used props in our video, we used a bouquet a pink flowers, a bottle of whiskey and an Iphone to name a few. 
  • We used a heterosexual relationship in our video between the boy and girl in the narrative side of our video. We showed the relationship by having them with their arms around each other and trying to signify that they lived together. 
  • We also used a combination of black and white shots and colour shots to signify a difference in time, for the flashbacks we used an effect called vignette where the outer edge of the frame is blurred and we took the blurred colour to black and white to the the only colour was focused right on the centre of the frame were the couple is.
  •  We also took the convention of modern clothing, we asked the boys to wear relatively plain clothing, mostly dark colours such as grey and brown. we took our clothing ideas from current bands eg jls, one direction.
  • Shot variation, we used the Ilkley Moor, the River Wharfe, a house, the cemetery, the park
  • We used layering and special effect in our video. 
  • We have one singer playing the lead.
  • We included a small diagetic introduction- a shot of Charlie look at a picture of Sophie on his Iphone.
Some of the conventions we couldn't use such as high key lighting as we don't have access to that type of equipment. Also the use of expensive cars as our budget was practically non existent.
Other conventions we challenged was fast paced editing, we have keep our editing slower than some because we want it to reflect the mood of the song, the song itself is slow and about a broken relationship. We also did not use any choreography because we didn't feel it would fit with the song. We didn't place any text in the video as we felt it may cheapen to look of our product.

Digipaks are a paperboard case that allows space for a CD (in a plastic tray) and an information booklet about the artist or the tracks.They are used because a number of images and text can be printed onto every panel which is perfect for a special edition CD or DVD.  A digipak is a recyclable form a cd packaging. Digipaks are not as common as jewel case. A digipak consists of;

  • Front panel
  • Back panel
  • 2 inner panels
  • spine
Common conventions of Digipak

The front cover of the digipaks can contain;
  • Artist shot
  • Name and Album name
  • Sticker showing DVD bonus
  • Sticker showing leading singles contained- these are used to get the audiences attention and highlight what is on the digipak.
Back Cover;
  • Track listings and timings
  • Bar code
  • QR Code
  • Website URL
  • Logos eg production and record company
The advantages of a Digipak;
  • Recyclable as its made from card
  • Lower in weight so reduces distribution
  • Thinner cases- can fit more on the shelve
  • Some resemblance to a LP
  • More collectible than a jewel case
Other features;
  • Spine- small details such as catalogue number this can either be a different colour or image to other panels or the picture front the front or back can be continued over the spine
  • Inside design
  • Removable lyrics sheet
  • Distinct colour scheme
Some existing digipaks are very simple for example Take That- Beautiful World whereas others are a lot more complex.

The example we used in our digipak;
  • Including a image of the band and making in the focal point of the front.
  • Have the relationship bewteen the front and back cover- we used the same pose for the boys but took it front the back.
  • Sticker
  • Logos
  • Social Networking images
  • Track listing and times
  • Production company URL
  • Relationship between front and back panel.
Magazine Ad
Our target audience is 15-24 females, a secondary audience is an older audience of 25-35 because the they would of been 15-245 when the NSYNC track was released. Another secondary audience could be gay males of the same age.
It is possible for us to use slightly different adverts to appeal to a slightly different audience for example for a younger audience who read magazines such as 'Sugar' we could use larger texts and have more focus on cute and happy pictures of the boy band whereas for a older female or gay male audience who would read 'more' or 'heat' we could use slightly more seductive pictures of our boy band.
Conventions used in our Mag Ad.
  • Artist name
  • Album name
  • Release date
  • Production company url
  • Image of band
  • Small amount of text
  • Font variation

Sunday, 11 March 2012

ALL- Digipak Draft 3

In this edit we used a effect to make 4 different square colours. The feedback from this was this is didn't fit with our genre.It would be more suited to a indie genre.

Thursday, 1 March 2012

EF- Changes to be made in coursework

Recently Mel and I made the mistake of unfortunately not backing up our work, on the editing we had done with our footage, which resulted in us loosing our editing when the Lacie drive on the mac broke. This has meant we have had to transfer everything back on to Final Cut and re-edit our work. 

Music Video 

We are going to have to hand a final cut to be marked roughly on Friday this week, however the footage we are going to be handing in will not show the true potential of our performance, as we have not yet been able to re-film our previous performance, as we have had problems with casting, however we have now got a full cast and we know this is cutting it fine but we are hopefully filming our performance either Monday or Tuesday next week. 

So the performance in our cut we are giving in on Friday will not be the performance we are going to use for the Complete Final cut, but will show the locations we are going to use so far however we have decided to use one other location when we re-film. The clothes are going to be different, and more sophisticated as we have added more control to our part in this production now, and our new cast members will be taking the shot more seriously. There will be some more group shots for the performance, and some more camera angles and shots both for the narrative and performance. 

Unfortunately in the ending to our video has not yet been filmed, we are planning on using a final part of the narrative as our ending which is the grave scene, where we are hinting the girls death from the narrative as our ending. So the ending for the cut getting handed in will not be our actual ending.  There will also be another narrative flashback in our complete piece which will be a scene where our couple are feeding the ducks.  We are also filming this next week. 

We are going to be using more layering techniques in our complete final cut, than what will be shown in the cut handed in on Friday. We have done a section of layering for our bathroom, mirror scene to show what we are hoping to place in the complete cut. There will also be more  effects added in our complete cut. 


As for the Digipak being handed in, this will be our rough idea but the band members and pictures used will clearly be different in our final digipak. As we have changed the cast since this picture was taken. The back picture will be different, we are going to have the back panel as the band with there backs to us, however this will not be shown in the rough one handed in on Friday, as we forgot to take the pictures of there back to us when filming our previous performance. 

Mag Ad. 

We are going to use a water scene for the Mag Ad but this picture has not yet been taken so will not be present on the one handed in on Friday. We are hoping to show a generation change, through the water, with the reflection being either the new generation or the previous generation from when N'SYNC were first around, we have not yet decided on this. As we are going to have a 10 year reunion Mag Ad, showing a new generation advertising our digipak maybe. 

ALL- Digipak Draft 2

In this draft we used an effect the grey the picture and make it look like its heavy rain.

When we go audience feedback on this people said they didnt like the look of it. They said that it was making the picture look poor, like it was pix-elated. So we have decided to look at other options.