Wednesday, 14 September 2011

Video Deconstruction Ne-yo & Rhianna- Hate that I Love You

Hate That I Love You

Artist: Rhianna ft Ne-yo
Song: Hate that I love you
Album: Good girl gone bad
Year: 2006
Director: Antony Medler
Genre: R&B
TA: 15-24

"Hate That I Love You" is a song by Barbadian R&B singer Rihanna, released as the third single from her third studio album, Good Girl Gone Bad on August 21, 2007. It features R&B singer Ne-Yo.

The song was nominated for Best R&B Song and Best R&B Performance By A Duo Or Group With Vocals at the 50th Grammy Awards. Wikipedia
The song has been played 67.5 million times on YouTube

1. The video is set in a luxery hotel with a many of the shots of neyo being set on a busy street in New York. Many of Rhianna shots are CU of her face and breast and some long shots of her bottom. Many shots of ne-yo are also CU of his face. The story line is that you are led to believe that they are a couple. As the lyrics are all about loving someone and the way the video it editied you think they are singing the song are about each other. But you discover they infact go off with different people and that they both like each other but they are with other poeple so they can not act of their feelings.

2. Rhianna weary little in this video. She wears a beige bra and a short skirt. She then begins to touch herself in a provocative way. This is an example of the sexualisation that is excepted in todays media. Rhianna is known for not wearing much clothes. Some of her videos have been banned in Britain for being to sexual S&M was banned from british television. This is supports the male gaze theory- that women are only on screen for the view of men. Also because this song was released early years of her career which is I feel she was wearing revealing stuff so she will be liked by males.

3. The shots in this video are typical of an R&B track. The slow movements of the artists and the many CU are very common as this fits the the loud bass and the slow melody. Lots of light in the videos are very common as this makes the artists look more attractive.

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