Jive Records 1981-2011 is the label responsible for 'NSYNC.
Jive Records was a record label based in New York City, operating under RCA Music Group. Jive was primarily known for a string of successes with hip hop artists in the 1980s, and in teen pop and boy bands in the late 1990s. Jive operated as an independently managed label until 2002 when Bertelsmann Music Group acquired the remainder of Zomba for US $2.74 billion, which was at the time the largest-ever acquisition of an independent label with major-label distribution. Zomba, Jive's parent company, was formed in the mid seventies as a publishing and management company on Willesden Street in London.
As the 1980s drew to a close, Jive went on to sign a plethora of hip-hop acts, including Too $hort and Schoolly D. By the early nineties, Jive had become a premiere label in the genre of hip-hop, thanks to the success of acts such as Whodini, DJ Jazzy Jeff & The Fresh Prince, E-40, A Tribe Called Quest, KRS-One/Boogie Down Productions, and R&B acts R. Kelly and Aaliyah.
By the late 1990s, despite its reputation for dealing heavily in hip-hop, Jive signed pop acts Backstreet Boys, 'N Sync, and Britney Spears—all of whom achieved massive success as the 2000s dawned, and would become the three best-selling acts in the label's history. The company was later restructured with some Jive artists moving to a restructured Epic Records, while others stayed with Jive as it moved under the RCA Music Group. On October 7, 2011, it was announced that Jive, along with Arista and J Records would be shuttered. All artists on those labels were moved to RCA Records.