Saturday, 28 April 2012

Evaluation 3- What have you learnt from your audience feedback?

What have you learnt from your audience feedback?

N'SYNC were a major Boy band in the late 90's, when they released their first album, which was self-titled ' N'SYNC' in 1997, they became one of the most popular Boy bands of the teen pop and R&B genre. This meant that by the time they released their second album in 2000, their fan base had increased, with the majority being females ranging from the ages of 12 - 25. So based on this we we deicded the primary audience would most probably been between the age range of 12 - 24, and the secondary audience being between the ages of 24 - 44 , as they would have been the target audience, also we decided that there could be a tween age 8-12, because many current boy bands have the audience and possibly a homosexual audience because the boy band are attractive. When trying to cater to so many audiences it does make it difficult what you can and cant included for example we started of having the boy drinking from a whiskey bottle but after audience feedback we were told it could alienate the younger audience so we removed it.

We then we had to test our hypothesis by showing the pictures to people inside the target audience. We showed two boys and two girls from the ages of 15-18 images of boy bands from the 90s (the same era as nsync) and asked them if they could name their songs.

Boy band pictures for AF

From this we found that woman are predominantly the audience for boy bands. This confirmed our ideas about our audiences.

Music Video

We used various ways of gaining audience feedback, this included, Facebook, Backstreet Boys fan pages, YouTube, class screenings, screenings to other media students, screenings to members of our year group.
Every time we filmed we got audience feedback so that we could improve every time.
Firstly we tested our idea by filming a sample scene which was around 1 minute long.

The feedback from this was very important. We changed a big part of our idea by having a separate boy and girl for the narrative, the group we showed it to said that it may confuse the audience but it would also provide more shot variation. We were also told them some of our shots were too long. Seeing as we were told this by people inside our target audience we thought it would be vital for us to change this.

We then went on to film our first full rough.

From this we were told to make quite big changes for example;

Also due to the fact that people said the members in the boy band could do with changing to make it look more realistic we had a change of actors. So then went on to film more footage and do a 2nd rough cut.

After this we were told a few minor things to change for example to add in more pictures of the girlfriend as it was possible the people may achieve an oppositional reading (Stuart Halls theory of readings) of a homosexual relationship between the boy band and the male. So we added more shots we had from filming. Many people said they really like the effect I put on some shots to signify they are flashbacks called vignette. Again we were told that we needed to cut down to length of our first shots as they were too long. We publish all of these on You tube s that we can get Audience feedback. We got one comment which said maybe we should dull the colour of some of the shots. So we tired this but some of our class mates thought it looked better with the effect of because it was interesting to look at. So we decided to keep it.
We then produced a 3rd rought cut
From this we got very good feedback and we just added a few more shots of the girlfriend and made the ending fade last longer so it lingered. 

Overall the feedback were getting from our different audiences. 

  • The main positives we got was that the shot variety was very good. It kept the audience interested.
  • The effects we used made the project look very professional.
  • Some of the shots very specifically liked by people one example is the one where one member of the boy band is layered into a flashback and he looks in their direction.


We took images for our digipak whilst on location filming. Here is the 1st draft of digipak back and front.

From this we were told that he text needed to be smaller because it covers the whole image nearly. Also there is no small print in this which needs to be put in. 
We were also told that the font could be changed as it looks a little 'old fashioned'.

This is the front panel. From this we were told that it was slightly plain and that the informaition on the sticker should be changed. And the dvd logo needs to be bigger. It turned out we had to change our cast so we would be taking new pictures when we re-filmed.

When we created our second draft. With this one we tried a few different effects:

We were told that this one wasn't right. It just made the image look blurry and pixelated. So we tried a different effect.

This one was rejected by our audience because it didn't fit with the boy band genre. It looked as if it was some more fitting for a pop or indie digipak. 

One positive we got was that people really liked the connection between the front and the back So we decided to keep that aspect.

This is our final digipak was the above. It contained many of the format conventions of a digipak.
These were the initial drafts of the inside but overall we got told that these were not very good and they needed improving. As the didn't look very well done and our target audience didn't like it very much. They said they objects that we layered into the shot look 'tacky'.
After getting an idea from a fellow student we made a second draft of the inside our target audience said it was much better and we decided to keep it as our final edit.
We think it would standout as the outside is black and white.
Magazine Ad

To begin with our mag ad had no real I.T manipulation which was bringing our marks down by a lot compared to the quality of our music video. When making our first draft it was a basic rough draft just trying to get to grips with an idea, and seeing what the band looked like, so we clearly knew before we even showed it to the class for audience feedback we had a lot of improvements to make.

We were told that we needed to show some image manipulation, multi-layering for example. Also we were told to show font and size variation, as well as adding some social networking logos etc.

This teaser is what we created to place into magazines before the actual mag ad. It common for artist to release many different versions advertising the same album. 
The feedback from this told us that we needed to make the band name be the most prominent. and some of text colours needed to be changed.

This is our 2nd draft. It shows our new idea of having a younger group of fashionable boys looking/ admiring at older boy band, then showing boy band behind. We didn't end up placing the boy band behind because we were not able to re-shoot with the band, so we layer the faces into the frame. We also used the lines created by the bench to write our text.
This is the final magazine advert. I changed the font to the band name to make it stand out more and made the text stand out more. 

If we had more experience with final cut we would try to make the magazine advert include more image manipulation.

We did receive more feedback on the video than the ancillary texts, due to people not really giving us that much helpful feedback. Overall audience feedback is essential for making a positive product. Every time we made a new rough cut and got audience feedback we were getting closer to creating a perfect product. Feedback doesn't always help, if your trying to appeal to multiple audiences and when you show them your work the different groups come up with different suggestions it makes it hard to find a balance. 

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